APCO News Values and Principles

APCO News Journalists at Work

"Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence."

― John Adams

Our Journalistic Mission

At APCO News, our mission is to inform the world with accurate, fair, and independent journalism. We strive to be the most trusted source of news and information, serving the public interest through rigorous reporting that illuminates the complexities of our world and empowers people to make informed decisions.

We believe a free press is essential to democracy. Our commitment to journalistic excellence is unwavering, as we hold ourselves to the highest standards of integrity, transparency, and accountability in our reporting.

Our Core Values

Accuracy and Precision

We place accuracy above all else. We verify information rigorously before publishing, seek multiple sources, and correct errors promptly and transparently. Our reporting is precise, nuanced, and presented in proper context.

Independence and Impartiality

We maintain our independence from political, corporate, and special interests. Our reporting reflects a diversity of perspectives, and we do not allow our personal biases to influence our coverage. We strive for neutrality in language and approach.

Transparency and Accountability

We are transparent about our journalistic process, sources (when possible), and standards. We hold ourselves accountable for our work, openly acknowledge when we fall short, and invite public dialogue about our coverage and decisions.

Fairness and Respect

We treat subjects, sources, colleagues, and audiences with respect. We give individuals and organizations opportunity to respond to allegations or criticism, and we present their responses fairly. We consider the potential impact of our reporting on those involved.

Journalistic Standards and Practices

Reporting and Fact-Checking

  • We verify information with multiple sources and through rigorous fact-checking before publication.
  • We attribute information clearly, identifying sources by name whenever possible.
  • We use anonymous sources only when necessary for important information that cannot be obtained on the record, and we explain why anonymity was granted.
  • We maintain clear documentation of our reporting process.
  • All articles undergo multiple layers of editorial review before publication.

Ethics and Integrity

  • We do not pay for information or interviews.
  • We avoid conflicts of interest, both in fact and appearance.
  • Our journalists decline gifts, free travel, special treatment, and anything that might compromise their independence or create the appearance of influence.
  • We do not allow advertisers or sponsors to influence our editorial decisions.
  • Our journalists disclose personal connections or interests related to their coverage.

Corrections and Updates

  • We promptly correct factual errors and clarify misleading information.
  • Corrections are clearly marked on all platforms where the error appeared.
  • We maintain transparency about substantive changes made to published content.
  • We welcome feedback from our audience about potential errors or omissions.

Special Reporting Guidelines

Election Coverage

Our election coverage aims to provide voters with the information they need to make informed choices. We:

  • Focus on policy positions and substantive issues
  • Provide equal opportunity and scrutiny to major candidates
  • Verify claims made in campaign advertisements and speeches
  • Clearly distinguish between news reporting and analysis
  • Maintain strict independence from all political parties

Read more about APCO's Role in Elections

Crisis and Breaking News

During crises and breaking news events, we exercise additional caution, recognizing that early information is often incomplete or inaccurate. We:

  • Clearly distinguish between confirmed facts and unverified information
  • Consider public safety implications in our coverage decisions
  • Avoid amplifying misinformation, even to debunk it
  • Exercise special care with graphic or disturbing content
  • Update our reporting as more accurate information becomes available

Our Commitment to Inclusive Journalism

APCO News is committed to reflecting the diversity of the communities we serve and the world we cover. We strive to:

  • Include diverse perspectives and voices in our reporting
  • Cultivate a diverse and inclusive staff
  • Avoid stereotypes, generalizations, and biased language
  • Consider how our coverage might affect marginalized communities
  • Regularly review our coverage to identify and address potential blind spots

We recognize that achieving truly inclusive journalism is an ongoing process that requires constant reflection, education, and improvement.

Holding Us Accountable

We welcome feedback from our audience about our adherence to these values and principles. If you believe we have fallen short, please let us know.